None of this, of course, has any bearing on Noam Chomsky’s achievement. Her was for more than 60 years, the country’s greatest dissident – active in the civil rights, anti-war and anti-nuclear movements, and an outspoken opponent of imperialist adventurism and violence.

Nah, toss him out along with Heidegger, it certainly does have bearing on his ‘achievement’

I would prefer them to go after mechanisms like this over tying all web activity to IDs I guess, but punishing and penalizing companies that have clear ill intent and demonstrate a lack of moral scruples seems the most efficient way to address the issues we’re seeing with social media design.