It’s quite dated, and there are some blatent white-suburban-privlage references, but if you can get past that, it’s not bad for business relationships. If anything, the book is an eye opener to disingenuous relationships.
The biggest take away was recognizing when others are using the techniques. You really notice it if you deal with a salesperson. Go buy a car and watch them flick between different items from the book; trying to use your name as much as possible, trying to figure out and relate to your interests, etc.
It’s quite dated, and there are some blatent white-suburban-privlage references, but if you can get past that, it’s not bad for business relationships. If anything, the book is an eye opener to disingenuous relationships.
The biggest take away was recognizing when others are using the techniques. You really notice it if you deal with a salesperson. Go buy a car and watch them flick between different items from the book; trying to use your name as much as possible, trying to figure out and relate to your interests, etc.