Synology has backtracked on one of its most unpopular decisions in years. After seeing NAS sales plummet in 2025, the company has decided to lift restrictions that forced users to buy its own Synology hard drives.
I would have created a brand of Certified “high reliability”, or “durostore” or the like, with an extra year of warranty, and included coupons in the drive box, to make the price “only” about 10% more.
Make the customer believe they are getting a steal for “premium” drives.
Its so easy to give customers less, while having them believe they are getting more…
The value proposition point is something that’s been sorely missing from companies lately. In a true testament to “late stage capitalism”, a lot are trying to jump just straight to capture and maximum extraction.
But what if, we could arbitrary limit users to buying our drives exclusively and disguise it as their own security?
Hohoho, delightfully devilish, Synology.
So many companies are looking for ways to limit their customers from doing what they were doing and making them pay to “upgrade” back to it, it’s absurd.
I would have created a brand of Certified “high reliability”, or “durostore” or the like, with an extra year of warranty, and included coupons in the drive box, to make the price “only” about 10% more.
Make the customer believe they are getting a steal for “premium” drives.
Its so easy to give customers less, while having them believe they are getting more…
The value proposition point is something that’s been sorely missing from companies lately. In a true testament to “late stage capitalism”, a lot are trying to jump just straight to capture and maximum extraction.
Today’s message brought to you by capitalism
So many companies are looking for ways to limit their customers from doing what they were doing and making them pay to “upgrade” back to it, it’s absurd.