Synology has backtracked on one of its most unpopular decisions in years. After seeing NAS sales plummet in 2025, the company has decided to lift restrictions that forced users to buy its own Synology hard drives.
They thought they were enough of a monopoly in the consumer and small business market that people wouldn’t have much choice. Management started believing their own marketing propaganda. They forgot that none of their product is unique.
Were they anywhere close to being a monopoly? There’s a bunch of other brands selling the same thing. Anyway, I’m actually looking at buying a NAS and I was already explicitly excluding them because of that BS. I’ll probably end up building my own, there’s some nice cases out there.
I wonder what they thought would happen.
They thought they were enough of a monopoly in the consumer and small business market that people wouldn’t have much choice. Management started believing their own marketing propaganda. They forgot that none of their product is unique.
This is what happens when csuite starts huffing marketing’s farts without anyone from CX in the room to explain how this was all gonna end.
Were they anywhere close to being a monopoly? There’s a bunch of other brands selling the same thing. Anyway, I’m actually looking at buying a NAS and I was already explicitly excluding them because of that BS. I’ll probably end up building my own, there’s some nice cases out there.