Study.

People actively seeking conspiracy content involving anti-establishment sentiment—distrust in institutions like the media or health care—will find it regularly on TikTok and YouTube.

This sentiment rarely appears in finance, wellness or the general For You Page (which tailors the user’s feed to their interests), which means casual users are unlikely to encounter it often, according to a new University of Michigan study. Less than 1% of all content on a typical For You Page expresses anti-establishment sentiment.

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