BrikoX@lemmy.zipM to Hardware@programming.devEnglish · 22 days agoIconic mechanical keyboard switch maker Cherry is in deep financial trouble — the company is considering selling its peripherals division to stay afloatwww.tomshardware.comexternal-linkmessage-square5linkfedilinkarrow-up167file-text
arrow-up167external-linkIconic mechanical keyboard switch maker Cherry is in deep financial trouble — the company is considering selling its peripherals division to stay afloatwww.tomshardware.comBrikoX@lemmy.zipM to Hardware@programming.devEnglish · 22 days agomessage-square5linkfedilinkfile-text
minus-squarerizzothesmall@sh.itjust.workslinkfedilinkarrow-up19·22 days agoFucking… How? They sell simple keyboards for hundreds of dollars… and people actually buy them. How can you possibly not make a profit from that?
minus-squareMaxxie@piefed.blahaj.zonelinkfedilinkEnglisharrow-up29·22 days agoif you read the article it explains how. TLDR: patents expired, competitors are eating their launch, perifery division is deeply in the red.
minus-squareJesus_666@lemmy.worldlinkfedilinkarrow-up12·22 days agoAnd they’ve fallen behind mainly because they haven’t delivered a real innovation since coming up with the MX switch. As soon as the patent expired, their competitors delivered improved products that they had years to come up with but didn’t.
Fucking… How? They sell simple keyboards for hundreds of dollars… and people actually buy them. How can you possibly not make a profit from that?
if you read the article it explains how. TLDR: patents expired, competitors are eating their launch, perifery division is deeply in the red.
And they’ve fallen behind mainly because they haven’t delivered a real innovation since coming up with the MX switch. As soon as the patent expired, their competitors delivered improved products that they had years to come up with but didn’t.