In early 2010, a strange new Battlefield appeared—not in North America, not in Europe, but in the crowded PC Bangs of South Korea. It looked the part, with recognizable weapons, vehicles, and factions. But longtime fans quickly noticed the differences: battles swelled to a staggering 100 players, unique maps were added alongside revamped favorites, and game modes radically different from anything the franchise had seen before, or since, were introduced as series firsts, including one with zombies.
Behind this odd spin-off was an ambitious plan: EA’s push to capture one of the most competitive gaming markets located halfway around the globe, fueled by the hope that its premium FPS juggernaut could thrive in a free-to-play world. What followed was a gamble that tried to chart new territory for the series, only to become one of its strangest, most divisive experiments.
This is the tragedy of Battlefield Online.
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